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ChatGPT Take 2 - my new website assistant

Updated: Aug 11, 2023

After trying to use ChatGPT like a Google search, and feeling very uninspired, I tried asking ChatGPT itself how to use it. Now, armed with some tips and some more inspiration, I'm going to try again.

In case you missed my very poor first attempt at using ChatGPT, you can check it out here.

Using ChatGPT to Write a Website Blurb

My big idea

I love writing, but I’m not the best at writing copy about myself. Which is a necessity when rebranding both your personal and business websites.

Can you write a blurb for my website?

ChatGPT: Sure! Please provide me with some information about your website, including its purpose, target audience, and any specific details you would like to highlight.

Hmm, maybe that isn’t the best way to start, and ChatGPT asking for more specific details reminded me of the tips ChatGPT itself gave me last time.

Remember ChatGPT's Tips

  1. Ask specific and clear questions

  2. Break down complex queries

  3. Utilize context

  4. Experiment and iterate

  5. Verify information

  6. Explore various use cases

Features I Was Unaware Of

A small disappointment - a note on unexpected limitations

The first thing I tried to do was share my LinkedIn profile with ChatGPT. I was more than shocked that there is no integration to read websites, but I know I’m asking for too much.

ChatGPT: I'm sorry, but as an AI text-based model, I am unable to directly access or browse the internet. However, if you can provide me with a brief summary of your background, skills, and the purpose of your website, I would be more than happy to assist you in crafting a blurb for your website.

For the record, you also cannot upload PDFs to ChatGPT (yes, yes I know how LLMs work but I figured some sort of OCR magic would be easy to these AI giants…)

Chats are Saved

One cool feature of ChatGPT which I was unaware of was your chat history. Your chats are saved, you can come back to them and you can give each chat different information and prompts. I’m worried as I keep thinking of them as different people who I’m talking to.

I guess I’m going to have to do some work

As I couldn’t just share my LinkedIn (lazy, I know), I tried copying some sections from my LinkedIn into the chat. I started with my long-standing tagline.

Data Obsessed. Technology Evangelical. Fintech Dork. Passionate about tech education.

ChatGPT: Introducing Laura Gemmell: Embracing the Intersection of Data, Technology, and Education

Are you ready to dive into the world of data, technology, and the exciting realm of fintech? Look no further than Laura Gemmell's captivating online hub. With a passion for all things tech, Laura is a self-proclaimed data enthusiast, technology evangelical, and a dedicated fintech dork.

Laura's website is a digital haven where she channels her data obsession and shares her vast knowledge and expertise. Whether you're a fellow tech enthusiast, a curious learner, or an aspiring fintech professional, this is the place to be.

Join Laura on a journey where she uncovers the latest trends in data analytics, explores groundbreaking technologies, and delves into the intricacies of the fintech landscape. Her thought-provoking articles, insightful blog posts, and engaging resources will expand your horizons and ignite your passion for all things tech.

But Laura's dedication goes beyond her own interests. As a true advocate for tech education, she is committed to empowering others through knowledge sharing. Her website serves as a platform for aspiring tech enthusiasts to access valuable educational content, practical tips, and expert guidance.

Are you ready to embrace the fascinating world of data and technology? Unlock your potential and join Laura Gemmell on an exhilarating journey of discovery. Together, let's shape the future of tech, one byte at a time.

Note: This blurb is based on the provided information and is purely fictional.

Gosh, I’ve never sounded so good. Rude of ChatGPT to remind me this isn’t real.

I then tried a series of prompts:

I want a consulting website
that is very generic
the other one was better

[can you see we’re becoming friends]

more info on me:
A wearer of many hats - developer, data scientist, product, educator, writer, content creator. 

- 4 years experience running my own technology education company.
- 4 years working in technology evangelicalism / innovation.
- Various data and technology experience on top of this.
- A PhD in technology education.

I love thinking about how other people use technology and learn (whether I'm interacting in a developer relations capacity, teaching, mentoring or helping my team develop).

Skills - public speaking, curriculum design, creating demos, writing blogs, technical documentation, product innovation, coding, data.

Technologies - SQL, Python, Javascript, HTML, CSS (happy to learn anything needed).

[More text directly lifted from my LinkedIn]

getting better - can we make it more geared towards data and AI literacy consulting please?
more focus on writing, content creation, data consulting and AI education please. Also can you make it shorter?
less consulting, more friendly
can you change it for one person, rather than a whole business?

Which left me with this (slightly edited and condensed) blurb

ChatGPT (edited by me): Welcome to lauralikespi's Data and AI Empowerment Hub, where we focus on helping individuals like you navigate the exciting world of data and AI with a friendly and personal approach.

As a passionate advocate for data and AI literacy, lauralikespi is here to guide you on your journey towards harnessing the power of data and unlocking the potential of AI. Whether you're a curious learner, a tech enthusiast, or someone looking to enhance your skills, we're here to support you every step of the way.

What Changes Did Each Prompt Cause

The way the blurb was output always included a tag line at the beginning. This evolved as I gave ChatGPT more prompts:

  1. Introducing [Your Name]: Empowering Organizations through Strategic Consulting

  2. Unlocking Possibilities with [Your Name]: Empowering Organizations through Multi-Dimensional Expertise

  3. Unlocking Data and AI Literacy: Empowering Organizations through Strategic Consulting

  4. Unleashing Data and AI Potential: Consulting and Education for the Digital Era

  5. Ignite Your Data and AI Journey: Unlocking Potential with a Personal Touch

  6. Empowering You on Your Data and AI Journey: Unleash Your Potential with [Your Name]


Mentioning consulting was a mistake for what I wanted. The output for a consulting blurb mentioned business or organization at least 10 times. The blurb also focused a lot more on output and outcomes than the first one which felt very forced. For example, this sentence

“With a passion for all things tech, Laura is a self-proclaimed data enthusiast, technology evangelical, and a dedicated fintech dork.”

Was changed to

“With a passion for delivering exceptional results, we offer top-tier consulting services tailored to your unique needs.”

Less Generic

The consulting blurb was very generic - it could have been said about any consulting business. Asking ChatGPT to be less generic worked well, it meant the sentences focused on the information I had told it. This “could-be-found-anywhere” sentence

“Where we bring a fresh perspective and strategic insights to empower organizations like yours. “

Become a sentence about my personal specialties

“where innovation meets education and technology takes center stage”

More Friendly

Asking ChatGPT to give a more friendly blurb changed the output significantly. The overall tone of the blurb changed - softer language, different nouns to describe the business

“But we're more than just educators. We're storytellers and content creators who bring data and AI to life through captivating narratives.”

More focus on the customer and how our business will help them:

Our engaging blogs, articles, and tutorials provide insights, tips, and real-world examples that inspire and empower you to take action.”


ChatGPT can definitely be a useful tool in helping you write. I love writing, but find writing blurbs about myself and my business difficult (it feels very forced and cringey). If you don’t have the budget to pay a copywriter, then ChatGPT is a good alternative. Using ChatGPT in this way lets you see what language and words work for you and your business. This was the part of the exercise I found most helpful, it caused me to think about things. Therefore, I’m suggesting you use ChatGPT to augment (my new favourite word) your own expertise and opinions to help with shame less (or shame inducing) self-promotion.

Also, I had not heard of the phrase AI adoption planning which was one of the suggested services by ChatGPT and one which I definitely plan on offering through Taught by Humans.

I’m feeling inspired and have some ideas for how to make an even better blurb using ChatGPT. Maybe there are other day-to-day business tasks which ChatGPT can help me with.

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